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Mr Pets sold to Undisclosed

The owner of this online retailer of veterinary products approached Avondale to seek the sale of their business to realign their focus on the veterinary surgery which formed the core of the business. This online retailer was the largest seller of its product group through Amazon in the UK.

Avondale’s thorough research of the market to source potential buyers, lead to significant interest. From the 73 interested parties, eight potential purchasers were short listed, and subsequent meetings took place to assess the potential fit for the acquirers.

Several offers were received for the business, the ultimate buyer was an online beauty and personal care retailer. Their solid online platform provided an excellent basis for continued growth and the offer price reflected the economies of scale that the purchaser would benefit from.

The process was completed in under seven months, to the satisfaction of both parties, and the eventual price paid by the purchaser significantly exceeded the initial valuation for the business.

To talk to Avondale about your objectives, call 01737 234892 or email iod@avondale.co.uk


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